Campbell’s Soup
Feel Better
Life is full of little blunders, bungles, flounders, and flops. Thankfully, the same soup that brought you comfort as a kid is just as potent now. So no worries if things don’t quite go your way—Campbell’s is still here to make you feel better when you need it.
AD: Tatom O’Donnell CW: Emmett Sullivan
Denver Ad School
Social
The Camb-Opener
You got your soup to feel better, but we aren’t done there. The Campbell’s electric can opener doesn’t just automatically open your soup—it whispers sweet words of encouragement while doing so.
Feel Better Super Bowl Suite
Campbell’s wants to help some of fantasy football’s biggest losers feel better with seats at the Super Bowl. TikTok users will stitch videos of their fantasy punishments and Campbell’s will reward the 10 worst with tickets to their Feel Better Box, where luxurious comfort and the best view in professional football meet.
Canned Comradery
Have friends that are just as embarrassing as you? Show them some solidarity with our sorry kits—complete with custom messages, soup-scented bath bombs, fancy spoons, and cans of Campbell’s.
Due to Southwest Airline’s random seat assignment, stewardesses will give the poor souls stuck in the middle seat some extra comfort by handing out warmed shooters of Campbell’s Soup.
Comfort at 36,000 feet
OOH
Localized Headlines
CHICAGO
NEW YORK
LOS ANGELES
AUSTIN
