Kay Jewelers
Do You
Jewelers typically market towards couples and engagements.
But with Kay, getting a beautiful ring doesn't need a commitment attached. Stop waiting for someone else to buy you quality jewelry - do it on your own terms.
AD: Tatom O’Donnell CW: Dale Matthews
Denver Ad School
OOH
Enter our digital fashion show and show the world how you do you.
Make a video showing us how you style your jewelry, post it on TikTok with #HowYouDoYou, and the videos with the highest engagement will become a part of our digital fashion show billboard in Times Square.
Times Square Fashion Show
Celebrating yourself now doesn’t mean you won’t have your big day sometime down the road. And that celebration matters to Kay too.
So buy a band for yourself now and in the future, if you decide to tie the knot, we’ll help pay for your wedding band.
Buy a Band - Get a Band
To stand out in an oversaturated online market, we’re reviving the traditional mail order jewelry catalog by turning it into a photo driven ‘zine.
Instead of just focusing on engagement rings, Kay wants to focus on how people can use their jewelry to express individual styles.
Catalog Zine
Jewelry is no longer about waiting, so why would you wait for someone to unlock a generic glass box to try some on.
These experiential stores will pop up in several locations to break the glass feeling and create a more personal experience. The jewelry will be spread around the store and displayed on art pieces that show you a possible option for styling them.
