Keep It For Yourself

FujiFilm Instax

In today’s age of social media, it feels like every aspect of our life needs to be on public display. But Fujifilm Instax offers a more personal way to capture your memories. See just how beautiful a moment can be when you keep it all for yourself.

AD: Tatom O’Donnell CW: Emmett Sullivan

Denver Ad School

OOH

KEEP IT FOR YOURSELF TOUR

To combat the sea of recording cell phones slowly ruining the concert experience, Fujifilm will put on a series of spontaneous secret shows where your admission is your camera—no phones allowed.

If you don’t already own a camera, no worries. Fujifilm will be selling Instax cameras in lieu of tickets at will call.

ANTI-SOCIAL PHOTOS

Fujifilm will introduce a line of film with new privacy technology. The protective layer over the film blocks out photos from a camera so that way the photo is unable to be shared online.

Fujifilm will then place photo booths stocked with the privacy film in nightlife spots around cities where pedestrians can get a memento of their night out that can’t be shared on social media.